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Build Your First Business Agent · a live masterclass with Stu Jordan
Make Your Working Day Easier With One AI Agent That Knows Your Business
When one agent knows your business, your offers and how you like things done, the proposal is drafted from your own prices before you're off the call, the follow-ups are written, and next week's research is done while you were with a client. You stop explaining yourself to AI, and you get your day back.
Claude or ChatGPTNo codeYour agent, in your own files
From the community
Real messages from people I've taught
I've taught AI live to a community of 65,000 people since March 2023. Here's a little of what they've told me.
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Stu is really on to something. He's figured out the secret sauce. I used it to build out a whole campaign for a client that really works.
Marshall S.Facebook, June 2025
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I've been following AI people on X, YouTube, and LinkedIn. I know who knows what they're doing and who doesn't, and you know what you're doing more than anyone else.
Dan T., ghostwriterEmail, August 2026
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Just wanted to say the content you're sharing here is amazing … I'm completely blown away. Thank you, and looking forward to anything you put out in the future.
Dan A.Evolution Unleashed community, 2023
Shared with their permission, first name and initial only.
If this sounds familiar
AI promised to make life easier, and for a lot of people it's brought more overwhelm than ever
✕You hunt through your chat history for the thing you were working on last week, and where it's all hiding.
✕You explain your business to it again, because what you told it yesterday didn't stick.
✕And on top of all that, you're still the one juggling every ball in the business: where the client work is at, what's due, the status of every project, and the admin on top.
✕You've heard the word agent a hundred times, and nobody's told you in plain words what one is or what you'd do with it.
✕And then there are the people telling you that you need 35, 50 or even 150 AI employees, which just adds to the overwhelm and the confusion.
✕You've had the quiet worry that the people who work this out early will pull away, and you don't want to be on the wrong side of that.
If that's you, you're in good company, and none of it is your fault. It's happening because you're using AI at a task level, one chat and one job at a time. Goldman Sachs found that 76% of small businesses use AI, and only 14% have it built into how the business runs. These tools were handed to us as something to chat with, so that's how we all learned to use them. Nobody showed us the step after that.
It's tiring. The AI is smart, and it still doesn't feel like it's on your team. It answers when you ask and does what it's told, and the second you stop typing it stops working. So you're still doing all the remembering and all the chasing, on top of the actual work.
The step after that is one agent that knows your business. Once yours is set up, you open a chat in the morning and it already knows where you got to yesterday, so you start the day with a draft in front of you. If there's a proposal due Thursday, it's already written from your own prices and the proposals you've sent before, and your job is to read it and change what you'd say differently, because drafting is the part it does and deciding what goes out is the part that still needs you.
The real cost
What all that juggling is costing you
Harvard Business Review studied nearly 1,500 people who use AI tools every day. Two numbers stood out.
3AI tools is the sweet spot. Past three, productivity goes backwards.
39%more major errors, made by the people juggling the most tools.
Most of the owners I talk to are running five. Even if you're on one, you're still the one carrying every task through it. Adding another tool won't help. An agent runs inside the one AI app you already pay for. It takes the carrying off your desk, because you're no longer the person in the middle of every task.
You already know how to direct one. Think about how you'd explain a job to someone helping you out for a week. You'd tell them about the business, give them the rules, hand them the job, and check the result. That's exactly how you work with an agent. It's easier, in fact, because the rules are written down once and it reads them every time.
What an agent enables
Agents flip the script. You achieve significantly more, while doing significantly less
Right now you're doing the remembering and the chasing as well as the work. An agent takes both off you, and a good share of the work with it. Here's what that looks like in practice.
1
It knows your world
Every time you start a fresh chat it already knows your business, who you sell to and what you're working on, and it remembers what you've been doing over the last weeks and months. You stop hunting through old chats, because there's nothing left to hunt for.
2
It can talk to your tools
Once it's connected to your email, your calendar, Zoom, Notion or your CRM, it can set up the meeting, draft the emails around it, and take a lot of the admin off your desk.
3
It works while you're doing something else
Anything repetitive runs on a schedule. It wakes itself up, does the job and goes back to sleep. Everything else it can work on in parallel, several jobs at once, and then wait for your feedback on each one.
That's the promise of AI agents, and this class is where you set up yours.
Yes, save my spot →
Wednesday 16 September, 9pm Eastern, 6pm Pacific. Everything still comes to you if you can't make it live.
What an agent actually is
What I mean when I say business agent
It's the same Claude or ChatGPT you use now, set up to work with you the way someone on your team would. You tell it about your business, your offers and how you like things done once, and it keeps that, so you never explain yourself twice. You give it rules about what it can do and what it must never do. Then you hand it work, and it does that work while you're on something else and leaves the finished draft for you to look at.
You'll hear the word agent attached to almost everything at the moment, and most of what's carrying it is a chat window with a new name. The test I use is whether anything happens when you're not typing. If nothing does, you've got a very good tool and no agent yet. And you don't need 35 of them, because the intelligence is the same in every one and it's what it knows about your business that makes the difference.
My own business runs on agents set up this way, and the one I work through most is called Jett. You'll meet him in the class and watch how he already knows where we're up to before I've explained anything.
Raw intelligenceClaude or ChatGPT. It can already think, research, write and work with your files.
+
Your layer built around you
Your businessWhat you sell, to whom, and how you like things done
Its identityWhat it's for, and what it never does
Its jobsA plain brief for each piece of work you hand it
Your rules and its memoryWhat waits for you, and what it keeps from every job
= Your business agentThe same intelligence, wrapped in your business.
Same AI, very different result
The old way and the new way
This is how most people use AI today, beside what changes once you have an agent. It's the same AI in both. In the old way you do the work, and in the new way your agent does.
The old wayYou and a chat window
The new wayYou and your business agent
Who does the work
The old wayYou do, in every chat, every time.
The new wayYour agent does, on its own, at the time you set.
How much moves at once
The old wayOne thing at a time. You type a request, wait for the answer, then type the next one.
The new waySeveral things at once. It runs more than one job while you're busy with another.
What it knows about you
The old wayWhat you've put in this chat, your custom instructions, and whatever its memory picked up along the way.
The new wayYour whole business, from files you wrote and can open, every time it works.
Your feedback
The old wayGiven again next week. The app keeps its own memory list, in its own words, and decides what to keep.
The new wayKept in its rules and its memory. You can read it and correct it. You say it once.
Where the work ends up
The old wayIn a chat you scroll back through to find.
The new wayIn your folder, with a short note on what it did and why.
When you're not there
The old wayIt can remind you. The work itself waits until you're back.
The new wayThe scheduled jobs run. The results are waiting for you.
Tomorrow
The old wayA fresh chat, and you hope it remembers the right things.
The new wayIt picks up where it left off, from its own notes.
The old wayYou keep track of everything yourself, and it only works while you're there.
The new wayYou spend less time explaining yourself to AI and more time on the work that makes you money.
Imagine this
Imagine what gets done while you're working on something else
On a normal week you're on calls, writing, selling, doing the actual work. In the background, your agent is getting through jobs like these on your own computer, with the app left running. Each one is waiting in your folder with a short note.
While you'reYour agent is
On a client callDrafting the proposal you promised on this morning's call, with your prices pulled from your own files
Writing this week's postResearching next week's topic and leaving the notes where you'll find them
At the gymReading what changed in your market overnight and writing your morning note
In back-to-back meetingsDrafting replies to the emails you saved into the folder, ready for you to read and send
Out for the eveningRunning the job you scheduled, so the work is waiting when you sit down tomorrow
One agent, and it can handle all of this
It knows your offers, your customers and how you like things done. It reads all of that from your own files every time it runs.
Research
It reads the sources you name and writes what changed, in your own words, into your folder.
Writing and content
Posts, newsletters and pages drafted in your voice, from your real files, so they sound like you.
Customer emails
It drafts the replies and never sends them, so you read, tweak and hit send yourself.
Proposals and quotes
Your offers and prices come from your own files, so the price it quotes is the one you set.
Market watch
On a schedule, it checks what's moving in your market and tells you only what changed.
Meeting prep
Everything you know about the client, pulled together before the call starts.
Planning
A few rough lines from you become a plan built on your real numbers.
Yes, save my spot →
And the 25 Ways bonus gives you the job brief for each of these, ready to hand over.
What changes when you have one
You stop being limited to one thing at a time
Until now, one person could only do one thing at a time. You could work faster or longer, and you were still doing one thing. An agent changes that, because it works on one job while you do another, so several pieces of work move at once.
- Several pieces of work move at once. While you're on a call or writing a proposal, your agent is researching what comes next and drafting the replies you saved for it. None of it waits for you to be free.
- You stop being the bottleneck. Work no longer waits in a queue until you're back at the keyboard. It runs at the time you set, and it's done when you get there.
- Your output starts to look like a team's. You're still one person. The work coming out of your business looks like a team did it. The bigger firms around you still add capacity one hire at a time.
- Every decision stays yours. You still decide what gets done and what goes out. The agent drafts and never sends, so you get the extra capacity without giving up control.
Stu Jordan
The afternoon an agent started work without me
I'm not a developer and I don't write code, so everything you'll watch me do on Wednesday happens in the same Claude and ChatGPT desktop apps you can download today.
I spent 17 years in business before AI, including a stint as National Sales Manager at Logitech and then running my own agency. In February 2023 I shut the agency down and everything else with it, and went all in on AI. That was before most people had heard the word agent. For 3 years I built the systems my own agents run on while the market caught up, and I taught what I was learning, live, to a community that grew to 65,000 people.
The memory system my agents run on is one I designed myself, because I wanted them to keep what I told them in plain files I could open and read. It's free, and I'll show you how to set it up. This class exists because people in the community kept asking me how to set one up.
Stu JordanAgentGuru.ai and Evolution Unleashed
Why the early ones win
Anyone can buy the same AI you can, but almost nobody has put it to work yet
Right now, most people are still working out what an agent is. You can have one working for you, and if you set yours up now, you're a year ahead of them.
At 4:06 on a Tuesday afternoon, my content agent started work without me.
I was filming a video about agents when the notification came up. It read its notes, checked the results from its previous run, and got on with the next job while I kept talking. When I'd finished the take, its work for the day was in the folder with a note on what it did and why. Two pieces of work moved at the same time that afternoon, and only one of them needed me.
The class
Watch a real business agent get set up from nothing, then learn to run it every day
Wednesday 16 September, 9pm Eastern, 6pm Pacific, 90 minutes on Zoom. It runs in two halves. In the first you watch the whole setup for a real business, so there's no mystery left in it. In the second you learn what to hand it every day, because an agent with nothing to do is how most people stall.
my-business-agent
- purposewhat it's for and what it never does
- businesswhat you sell, to whom, and how you like things done
- offersyour prices and packages, so proposals come out right
- voicehow you write, so the drafts sound like you
- ruleswhat it can do on its own and what waits for you
- job-briefsthe jobs you hand it, one brief each
- start-of-daywhat it reads before it starts work
- memorywhat it keeps from every job, in notes you can read
That's the whole agent: 8 plain files in a folder on your own computer
- You can open every one of these and read it, which is the point. You'll understand what you own, and you'll be able to change it yourself.
- The build interviews write most of them for you, from what you've already written about your business and the things you've already sent people.
- The memory is the same free system my own agents run on, and I walk through setting it up in the class.
- It runs inside the Claude or ChatGPT desktop app. It drafts, and you send.
Part 1 · about 45 minutes
Watch the whole setup, start to finish, on my screen
In the Claude or ChatGPT desktop app, you'll watch me set one up all the way to the first job it runs, and you'll see everything an agent needs before it can work without you go in, one piece at a time. The build interviews do most of the work. The AI reads what's already been written for that business, pulls out what matters and asks for whatever's missing, so the agent ends up written in the owner's words and nobody starts from a blank page. Then I give it the rules that let you leave it running, set up its memory, and hand it its first job with a time to do it.
Part 2 · about 30 minutes, straight after
Learn what to hand it, the way I run mine
This is where most people get stuck: they have an agent and no idea what to hand it. So I show you my own mornings: what I give my agent, what comes back, how I read the notes it leaves, and how I keep several jobs moving while I'm doing something else. You get the 25 Ways list, each one written as a brief you hand over, so you always know what to give it next. The last 15 minutes are yours, so ask about your own business and I'll answer it on the call.
After these 90 minutes you'll know every step, and the next morning the recording, the templates and the briefs arrive so you can set yours up beside me and hand it its first job.
What's in the kit
The kit I set my own agents up with
Your ticket comes with the complete kit I use to set up my own agents. It's all on your screen the day after the class, and the build interviews fill most of it in for you.
The agent templates
Your agent's purpose, your business context, your offers, how you talk, the rules it follows and the job briefs it works from. All laid out, and the build interviews fill most of it in for you.
The build interviews
The AI starts from what you've already written, asks you about the gaps, and fills in your templates in your words.
My startup instructions
The instructions I use so my agent reads the right files at the start of every task. You stop re-explaining what you've already done.
The memory install, step by step
How to install the memory system my own agents run on. What you teach it stays in place, and each run starts where the last one finished.
How I run mine every day
The daily routine, the schedule and the short note it leaves. You'll know what a normal day with an agent looks like before you have one.
25 Ways To Put Your Agent To Work
A bonus list of 25 jobs you can hand your agent on day one, each with the full brief. You're never left wondering what to give it next.
Set it up once, and use it for everything
- Every template, brief and instruction I use, ready to fill in
- The live class and the recording, so you can set yours up afterwards at your own pace
- You can ask about your own business, live, and get the answer on the call
Who this is for
From people who've been learning this from me
I've been running live classes on AI since March 2023. These came from the same community you'll be joining.
“
Stu has transformed how I think about AI, how I use it, how I build with it … and most valuable for me, instilled a confidence in me that a year ago was inconceivable. He is an incredible teacher and he imparts his vast knowledge in ways that make it easy for everyone to understand.
Shaun R.Email, September 2026
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Love the Content agent! … its writing is fantastic. … It took some time to get it cooking but it is going now. It's easy.
Rick S., on his Agent in a BoxEmail, September 2026
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Love learning from you and being in the Patreon group, the value is such immense.
Jeff W.Patreon, March 2026
Shared with their permission, first name and initial only.
Everything you get
Here's what's waiting for you when you grab your ticket
Live masterclass
Build Your First Business Agent
- The live 90-minute masterclass with meEvery step on screen, explained while I do it. Plus the full recording the next day, yours to keep.$297 USD value
- Your questions answered liveAbout your own business, in the Q&A at the end of the callincluded
- The step-by-step guide, Build Your First Business AgentSent with the recording, so you can set yours up at your own pace$49 USD value
- The agent templatesPurpose, business context, offers, voice, rules and job briefs, plus my startup instructions$97 USD value
- The build interviewsThey read the work you've already done and ask you for the gaps, then fill in your templates$147 USD value
- BONUS25 Ways To Put Your Agent To Work25 jobs you can hand it on day one, each with the full brief$47 USD value
- BONUSThe memory install walkthroughStep by step, in the class and in the recordingincluded
Total value$637 USD
Your ticket todayEverything above, one payment$149USDYou save $488 USD
Paid Patreon membersThe code is in the members' post. If you're not a member yet, the Insider tier is $9 USD a month and gets you this price straight away.$99USDYou save $538 USD
Wednesday 16 September, 9pm Eastern, 6pm Pacific. That's 17 September for the rest of us: 8am in Vietnam, 11am in Sydney, 2am in London.
All sales are final. If you can't make it live, you still get the recording and everything else the next day.
Who it's for
Who gets the most out of this
I built this for the owner who's built something real and wants to run it rather than do every piece of it by hand. If you use the AI most days and you can describe your business in plain words, you've already got everything the class needs from you, because the agent gets written from what you know. And I think you've already noticed that the people who work agents out early are going to pull away from everyone else, which is the real reason to do it now.
You don't need to be technical. The build interviews write most of the agent from your website and the things you've already sent people, and the questions it asks you are about how you work and what you sell, and you already know those answers.
It's for you if
- You run a business, a practice or an agency, and you know it inside out.
- You already use the AI most days and you're tired of re-explaining yourself to it.
- You want to understand what you've set up, so that you own it.
Not yet if
- You haven't used AI at all. Get a month of chatting under your belt first, then come back.
- You want someone to build it for you. That's a different thing entirely.
- You're not on a paid plan. Reading and writing your documents needs one, and ChatGPT Plus or Claude Pro covers it.
Questions
The questions I get most
You get the recording and everything else the next morning, and you watch it in your own time. It's worth being there live if you can, because the last 15 minutes are where it gets specific: someone asks about their own business, and everyone hears the answer.
No. Everything happens inside the app, in plain English. If you can answer questions about how you work, you can do this.
Either one, and I show both. The desktop apps are free to download. Reading and writing your documents needs a paid plan, and ChatGPT Plus or Claude Pro covers it. I'll tell you which setting to switch on in each app.
Then you're the person I built it for, because you've already done the hard part, which is getting used to working with the AI. What you haven't had is a version of it that knows your business and works while you're doing something else. You hand over the work, it runs on its own, and you pick up the finished draft when you're ready.
No. The AI reads what you've already written, pulls out what matters, asks you for the gaps, and fills in your templates for you.
Your app already remembers some things about you, and it decides what to keep and where. This memory is plain files on your own computer. You can open them, read them and correct them, your agent reads them every time it works, and if you change apps they come with you. I walk through setting it up in the class.
Yes, because it runs inside the desktop app on your own machine, which is also why your files never leave it. If it misses a scheduled run while your laptop's shut, it picks up the next one when you're back.
Your files stay in a folder on your own computer, and the agent reads them there. It works to the rule I use in my own business: it drafts, and you send. It can't send an email and it can't spend money, so everything it writes waits in your folder for you to read first. Keep passwords and bank details out of the folder, the same as you would with anyone new on the team.
You leave knowing every step. The recording, the guide, the templates and the briefs arrive in your inbox, and you set it up with the templates open beside the recording, and the daily routine from the second half is what you use from then on.
9pm Eastern and 6pm Pacific on Wednesday 16 September. That's 17 September for the rest of us: 8am in Vietnam, 11am in Sydney, 2am in London. Your confirmation email carries a calendar file in your own time zone.
No, all sales are final. If you can't attend you still get the recording and every file the next morning.
They're very different beasts, and they run in different folders. This class comes first, because the agent you set up here is the one you'll work through every day.
This class, at $149, gives you your first proper day-to-day business agent. A simple agent that knows your business and helps with whatever lands on your desk: the research, the proposals, the emails, the morning note, the planning. It's 8 files, and that's the point. You set it up yourself so you understand every one of them, and you run it from then on. If you're still using ChatGPT or Claude in the browser, this is the ideal starting agent for your daily work.
Agent in a Box, at $997, is a specialist built to become exceptionally good at one thing. It's built on my most advanced architecture, it's a specialist in one area of your business, content creation for the first one, and it comes pre-packaged with skill files and self-improving loops, hundreds of files all up. It installs itself, interviews you about your business, works on a schedule, and gets better at its job the longer it runs. Nobody builds it. You buy it done, and you own it outright.
A question I keep getting
How is this different from Agent in a Box?
They're very different beasts, and plenty of people end up with both, each running in its own folder. This class comes first, because the agent you build here is the one you'll work through every day.
This class · $149 USD
Your first proper day-to-day business agent
A simple agent that knows your business and helps with whatever lands on your desk: the research, the proposals, the emails, the morning note, the planning. It's 8 files, and that's the point. You set it up yourself, so you understand every one of them, and you run it from then on. If you're still using ChatGPT or Claude in the browser, this is the ideal starting agent for your daily work.
- One agent, for anything you'd hand a capable helper
- 8 files, and you'll understand every one of them
- You set it up, with the templates and the build interviews
- Runs inside the Claude or ChatGPT app you already pay for
Agent in a Box · $997 USD
A specialist, built to become exceptionally good at one thing
Agent in a Box is built on my most advanced architecture. It's a specialist in one area of your business, content creation for the first one, and it comes pre-packaged with a bunch of skill files and self-improving loops, hundreds of files all up. It installs itself, interviews you about your business, works on a schedule, and gets better at its job the longer it runs. Nobody builds it. You buy it done, and you own it outright.
- Hundreds of files, compared to 8 for the general agent
- Skill files and self-improving loops, pre-packaged
- Self-healing: it checks itself and repairs what breaks
- Installs itself and interviews you, with nothing to build
- See Agent in a Box on agentguru.ai
Agents are where work is going, and the people who learn to work with one now get the biggest advantage
I believe every business is going to run with agents in it before long, and everyone's going to have to make that shift eventually. It's a lot easier than it looks from the outside. Come and watch me set one up, and leave knowing how to run yours.
Yes, save my spot →
$149 USD, or $99 USD for paid Patreon members.
P.S. If you skim to the bottom the way I do, here's the whole thing in one breath. You've already got the AI subscription and you already know your business. What's been missing is the setup that hands all of that to it once, and the routine that puts it to work for you. That's what I'm showing you live on Wednesday 16 September, with every template, brief and instruction I use. One agent, not 35, and it's yours. Your ticket is $149 USD, or $99 USD for paid Patreon members, and your Zoom link is in your inbox the moment you book.