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A live masterclass with Stu Jordan, Agent Architect · Thursday 17 September

How To Build A Real Business Agent That Works Without You.

You'll leave knowing how to build an agent that knows your business from its own files, follows your rules, runs on a schedule and remembers what you teach it. You build it once, and you use it for everything you do.

Get my ticket · $149 Paid Patreon members pay $99

My own business runs on agents built this way, and the receipts are public. The class is on Thursday 17 September, at 8am Vietnam time.

Your competitors can buy the same intelligence as you. They can't buy what your agent learns as it works with you.

Everything gets called an agent now.

A chatbot with a nicer name gets called an agent. So does a saved prompt, and so does a workflow that breaks the moment anything changes.

So you buy the tools and you try them, and you're still the one doing all the work. Every new chat starts with you pasting in the same three paragraphs about your business, and every afternoon you're fixing the same mistakes you fixed yesterday. Nothing remembers anything, and nothing happens unless you're sitting there making it happen.

Goldman Sachs found that 76% of small businesses use AI, and only 14% have it built into how the business actually runs. That gap is what this masterclass is about.

A plain grey chatbot robot sits idle with an empty speech bubble, while a robot wizard agent works at a glowing folder beside a clock
On the left, a chatbot waiting for you. On the right, an agent working.

Here's the difference.

A chatbot sits there until you type something. A real agent has a job, it knows your business from files you own, it follows the rules you give it, it runs on a schedule, and it remembers what you teach it. It also leaves a record of every run, so you can see what it did without reading the whole thing.

A chatbot

  • waits for you to type
  • only knows what you paste in
  • does whatever it's told
  • runs when you run it
  • forgets when the chat ends
  • leaves nothing behind

A real agent

  • has a job it does on repeat
  • knows your business from its own files
  • follows rules you set
  • runs on a schedule
  • remembers what you teach it
  • leaves a record of every run

That's what I teach you to build in this class, and it's one agent, not a dozen. It lives on your own computer and it does your research, your writing, your planning and your customer emails, from the same folder, every time.

What you'll learn in the masterclass.

  1. The 4 files that make any AI know your business before it starts.

    Once they exist you stop explaining your business to a chat window every day, because it already knows. And the same 4 files work whether you're a coach, an agency, a consultant or a shop, because the agent learns your business from your files rather than from a template.

  2. How to build the whole thing inside the app you already pay for.

    There's no code and there's nothing new to buy, and you already know everything the agent needs to know, because it's your business. It works even if the only thing you've ever built is a saved prompt.

  3. The rules and the schedule that let you trust an agent to work while you're not there.

    And the record it leaves behind, so you can check what it did in a minute instead of reading everything it wrote.

  4. How to give your agent memory, so it's worth more the longer you use it.

    I built the memory my own agents run on and I gave it away free, and you'll see how to use it.

By the end you'll know how to build one, how to give it real work, and how to check what it did.

You're earlier than it feels.

The first wave of AI gave everyone the same intelligence for the same price. The second wave is business owners putting that intelligence to work, as agents that learn their business and run without them, and almost nobody is there yet.

The people who build theirs now are the ones everyone else will be asking for help in a year, and that's the group this masterclass puts you in.

It's for you if you run a business, a practice or an agency and you'd rather be early than safe. It's for you if you're done explaining your business to AI and you want something that already knows it. And it's for you if you want to be the one in your industry who built a real agent first and understands how it works.

If you'd rather have one built for you, that's a different service and a different price. This is the class for building your own.

Stu Jordan on a rooftop surrounded by small amber robots

Who's teaching.

Stu Jordan standing among a crowd of small amber robots at sunset

I'm Stu Jordan. I've run businesses for 17 years, and I've been all in on AI for the last 3.5. My own business runs on agents I built this way, and they research, write, watch my market and keep my files current while I'm doing something else.

The memory they run on is called BIMRI. I wrote it, and I gave it away free.

This is the future of every business, and we're still early. In this masterclass I build one in front of you, step by step, and you leave knowing how to build yours.

Here's what you get.

Build Your First Business Agent, live

  • The live masterclass with me90 minutes on Zoom, the whole build from start to finish$297 value
  • Your questions answered liveabout your own business, on the callincluded
  • The full recordingyours to keep, sent the next day$97 value
  • The written guide, Build Your First Business Agentby email on the day you book$49 value
  • The agent filesthe startup file, the rules file and 3 job briefs, as plain text you paste in$97 value
Total value$540
Your ticket$149

Thursday 17 September, 8am Vietnam time. That's 11am in Sydney, 2am in London, and 9pm on the Wednesday in New York. The class is on Thursday 17 September.

Get my ticket · $149

Paid Patreon members pay $99 with the code in the members' post. There are no refunds on tickets, and if you can't make it live you still get the recording and all the files the next day.

Before you book.

Do I need to know how to code?

No. Everything happens inside the app, in plain English, and if you can answer questions about your own business you can do this.

Claude or ChatGPT?

Either one, and I show both. You need a paid plan that includes Cowork in Claude or Codex in ChatGPT, and the easiest way to check is to open the desktop app and look for it.

Where do my business files go?

They stay in a folder on your own computer and the agent reads them there. Just keep passwords and bank details out of it.

Will it send anything without me?

No. Its rules say draft only, so it doesn't send anything and it doesn't spend anything. Everything it writes goes into your folder for you to look at, and you do the sending.

What if I miss it live?

You get the recording and all the files the next day, and you can watch it in your own time.

We're still early.

Most businesses will run on agents like this before long, and almost none of them have one yet. If you build yours now, then a year from now it will know your business in a way that no new tool could on day one.

Come and be part of this with me. I'd love to see you there.

Get my ticket · $149 The class is on Thursday 17 September

Build Your First Business Agent · live masterclass · Thursday 17 September

Get my ticket · $149